Paint Rest Repeat: Art Business & Artist Marketing with Ros Gervay

Are you wondering how to sell more artworks? In this positive and constructive episode, Laura and Ros analyse where their artwork sales have come from and share 3 key things you need to do in your art business in order to boost your art sales.

 

If you are targeting your very first art sale or your next art sale, this episode will give you some powerful pointers for setting your art business up to bring in consistent art sales.

 

Boosting your sales and artist income involves a combination of artistic talent, marketing skills, and business acumen.

 

Hope that you enjoy this episode. We love hearing from our listeners, please let us know what takeaways you have from this episode by sending us a DM on Insta!

 

PODCAST LINKS:

 

Grab your Instagram Calendar for Artists here: https://www.permissiontopaint.co/resources

 

Get Laura’s 5 Week Project Planner here: https://www.laurajaneday.com/free

 

FIND US AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her workshops please visit: https://laurajaneday.com/

 

Join the WAITLIST for Laura’s new 8 week online group coaching program - Go to: https://laurajaneday.com/waitlist

 

To explore Ros’ business coaching offersvisit https://www.permissiontopaint.co

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

Catch you in the next episode!

This fortnight, Ros and Laura bring you an interview with the incredible self taught artist - Joan Blond. In this episode we talk about how Joan came into her art practice after a life transition, now realising she had grown kids with their own lives - she found herself with more time alone and she found solace in diving into an art practice as something she could do for herself. Having grown up with art when she was younger with her mum being an artist, Joan was interested in developing her skills as a painter. 

 

She started off painting things that she enjoyed (which she still does to this day) but some of her first subject matter was horses. She started painting them in bright colours then moved onto the broader animal category, she was sharing her work online and people were liking them and buying them and then she started to transition into abstract painting. From sharing her art online she was approached by Art to Art. Joan says that she never approached anyone but galleries would approach her - and it snowballed .

 

At the start when things were taking off she still kept her job in Law as a legal secretary and she was painting at night. She found that it was becoming really tiring juggling both her commissioned paintings, producing work for stockists and her job. So she decided to get “brave” and follow her dream, and with continued success in her art career she has been painting ever since the day she made that decision to leave!

 

She had some great exposure when she received a phone call asking if she was happy to have some of her paintings featured on TV show the Block. Two of her paintings were in Kerrie and Spencers home and they won that season! 

 

Joan has some exciting things coming up - Currently she has a Black Friday Sale on her paintings. As well as a solo exhibition at Gullotti Galleries in Perth - at the start of december 2023 so keep an eye out on Joan’s Instagram to find out the details for both of these events.

 

Hope that you enjoy this really inspirational interview with Joan - We love hearing from our listeners, please let us know what takeaways you have from this episode by sending us a DM!

 

 

PODCAST LINKS:

 

Follow Joan on Instagram: https://www.instagram.com/joanblond/

 

Visit Joan’s Art Website: https://joanblondart.com/

 

FIND US AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her workshops please visit: https://laurajaneday.com/

 

For more information about Ros’ Art For The Heart membership visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

 

Join the WAITLIST for Laura’s new 8 week online group coaching program - Go to: https://laurajaneday.com/waitlist

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

Catch you in the next episode!

Wondering what you need to know when setting up your in-person art workshop offering? In this episode, Laura and Ros lay it all on the table. Tune in to hear both of our views on art workshops from determining whether or not workshops are a good fit for you to how to set your session pricing.

 

We share a whole range of actionable tips around:

 

1. Your Why - We chat about how important it is to consider why you want to run art workshops and also who you want to teach by paying attention to who lights you up.
2. Being Courageous - Whilst you have the skills, it is normal to feel wobbly when you’re a newbie to teaching. If your why and your who are aligned, it is a time for courage. Push yourself out of your comfort zone. Give it a try possibly just with friends first for the cost of supplies. And build from there.
3. Demographics and Venues - Choose which demographic you want to focus on and research if there is a need for your art workshops amongst that demographic in your area. Then scope out venues and attend other people’s workshops to get an idea of how they are run.
4. Collaboration - Choose venues that already have a community associated with them as this will help you get exposure. Collaborate with other artists to facilitate workshops together or tap into local tourism events or explore your council initiatives.
5. Pricing - Calculate the cost of consumable supplies from paint to mineral water plus any space hire costs. Keep in mind that there will be an outlay for the re-usable tools and equipment. Consider the length of time the workshop runs plus travel time, set up, pack up.

 

Hope that you enjoy this episode. We love hearing from our listeners, please let us know what takeaways you have from this episode by sending us a DM on Instagram!

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

PODCAST LINKS:

 

Get Laura’s 5 Week Project Planner here: https://www.laurajaneday.com/free

 

Hop on the waitlist for Ros’ ‘How To Make Money From Your Art’ Masterclass here: https://www.permissiontopaint.co/resources

 

FIND AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her workshops please visit: https://laurajaneday.com/

 

For more information about Ros’ Art for the Heart membership visit https://www.permissiontopaint.co/afh

 

Join the WAITLIST for Laura’s new 8-week online group coaching program https://www.laurajaneday.com/waitlist

Catch you in the next episode!

This fortnight, Ros and Laura bring you an up-beat and inspiring interview with mum and self taught painter Emily Viski. In this episode Emily shares her background story and her interesting journey into art-making.

 

Coming from a family that encouraged creativity, she shares that she never really thought that she could become a professional artist as she didn't really see anyone around her doing so. Covid led to a shift in her career and that's when she really started to dive into exploring art making and doing online classes along with sharing her art on Instagram. 

 

Emily shares some great advice for new and beginner artists as well as fellow mums and self taught artists who are wanting to step into making art as a career. After she let go of having to find her style she found that it led to her first commission and then it just flowed from there. 

 

She also talks about applying for many art prizes - the rejection that comes along with putting in many applications time and time again. As well as sharing some great mindset shifts for aspiring artists that are seeking representation or wanting to enter their art into a prize.  

 

Emily will be having an exhibition at Eltham Community Gallery, located at Panther Place Eltham - The official opening is on the 3rd of November between 6 to 8pm. Be sure to head on over and say hi to her! The show will hang until the 10th December. There will be an online release of the artwork for sale on 29th October from 7pm - check out Emily’s Instagram for details @emandthelittlejemstudio

 

Hope that you enjoy this inspiring interview with Emily - We love hearing from our listeners, please let us know what takeaways you have from this episode by sending us a DM!

 

PODCAST LINKS:

 

Follow Emily on Instagram: https://www.instagram.com/emandthelittlejemstudio/

 

FIND US AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her workshops please visit: https://laurajaneday.com/

 

For more information about Ros’ Art For The Heart membership visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

 

Join the WAITLIST for Laura’s new 8 week online group coaching program - Go to: https://laurajaneday.com/waitlist

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

Catch you in the next episode!

In this final episode in the series on how to turn your hobby into an art business, Laura and Ros chat about the importance of both mentorship and community when it comes to playing the long game. For an overview of the series, tune into episode 40.

 

We talk about mentors as people who can see the big picture and help to guide you as you grow as an artist in business. Your mentor could be someone online who you have never met. It could be someone who inspires you through podcasts or books or it could be someone completely outside of the art realm or even someone who has passed.

 

Community is also non-negotiable. It is our artist community that lifts us up when things are tricky and who offer us hope, inspiration, support and encouragement. Communities of artists ‘get’ one another in a world where artists are often misunderstood.

 

Tune in to hear the 4 actionable steps for finding your community and your mentor.

 

PODCAST LINKS:

 

Laura’s Goal Setting Guide: https://www.laurajaneday.com/free 

 

Ros’ Art for the Heart community: https://www.permissiontopaint.co/afh 

 

FIND US AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

 

For more information about Ros’ Art For The Heart membership visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

 

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

Catch you in the next episode!

This fortnight, we bring you an enriching interview with the talented Salvatore Dibartolo. Based in Melbourne Australia Salvatore created vibrant paintings fueled by his love for travel. As a late starter to his professional art career. He shares his creative background saying that creativity was encouraged within his household and that everyone in his family was gifted with their own particular artistic talents.

 

He refined his painting technique learning from youtube and looking things up online. Salvatore landed on his current painting style from advice from Nancy Donaldson the CEO and founder of Art Lovers Australia. His paintings fuse his love for travel and in particular Italy as he spent 5 years in Sicily in his 20’s. When he talks about his travels and experiences in Italy you really get a sense for his passion and why he aims to bring that energy into the artworks that he produces. 

 

In our conversation we touch on aspects of the business of art discussing Salvatores experience in setting up his own website. Which both Ros and Laura think is a great example of a website for those artists who are just starting out - go take a look! We touch on social media and branding as well as representation in Art Lovers Australia, Fenton and Fenton, Art to Art and the Rising Talent competition that he entered. As well as Georgia from the block buying an artwork from him and how that exposure assisted in getting his work recognised. We also talk about his experience producing a range of Prints and his experience with drop shipping.  

 

Salvatore has really interesting insights to share and we hope that you enjoy this chat - We love hearing from our listeners, let us know what takeaways you have from this episode!

 

PODCAST LINKS:

 

Salvatore Website: https://www.salvatoredibartolo.com/

 

Salvatore Instagram: https://www.instagram.com/salvatoredibartolo_art/

 

Salvatore Facebook: https://www.facebook.com/salvatoredibartoloart/

FIND US AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

 

For more information about Ros’ Art For The Heart membership visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

 

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

Catch you in the next episode!

In this episode, we chat about how to set goals and intentions for your art business. We share our own personal challenges with fear of failure and comparisonitis and how in adulthood, we have found our brave and embraced self-development in combination with self-kindness in order to achieve the successes we have in our art businesses.

 

Tune in now to discover our process for goal setting that you can apply to your art business right now.

 

Setting goals for your art business will help you to define what success means to you both in relation to art business and the rest of your life. When done the right way, goal setting sets you up to achieve happiness, fulfilment and a sense of achievement so you are making the most out of life and living in alignment with your values.

 

Don’t forget to tune in to episode 40 which summarises the 5 ingredients to turn your hobby into an art business.

 

Hope that you enjoy this chat. We love hearing from our listeners, let us know what takeaways you have from this episode by sending us a DM over on Instagram.

 

PODCAST LINKS:

 

Laura’s Art Biz Goal Setting Guide: https://www.laurajaneday.com/free

 

Ros’ free community Permission to Paint Free Community: http://www.facebook.com/groups/permissiontopaintfreecommunity

FIND US AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

 

For more information about Ros’ Art for the Heart membership visit https://www.permissiontopaint.co/afh or the Permission to Paint Free Community here http://www.facebook.com/groups/permissiontopaintfreecommunity

 

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

Catch you in the next episode!

This fortnight, Laura and Ros are bringing you another interview episode with Patrycja Hannagan or PJ who is a travelling artist with 14 years experience in Fine Art who offers custom murals and teaches and mentors other artists. Currently she is in the midst of a really impressive project of painting 100 murals while travelling around Australia. 

 

In this chat we dive into PJ’s background starting out as a creative kid in primary school. After leaving school Pj bought a one way ticket, landing herself in Canberra, where she worked and studied business. She says she lost touch with her art for a little while when she transitioned to a corporate sales career. But when she started opening up about her creative side and showing her friends and colleagues new creative opportunities started to come her way from art commissions to teaching.

 

During the pandemic she got asked to do a mural and after completing the first one referrals kept flowing organically and it took about 3 months for her to transition into art full time. PJ shares some really valuable tips for anyone interested in adding murals as one of their creative income streams. PJ also runs a Facebook group to support other artists called the “Thriving Artists” link below.

 

Hope that you enjoy this chat - We love hearing from our listeners, let us know what takeaways you have from this episode!

 

PODCAST LINKS:

 

PJ’s Website: https://muralnomad.au/

 

PJ’s Instagram: https://www.instagram.com/mural_nomad/

 

PJ’s Facebook: https://www.facebook.com/muralnomad.au/

 

PJ’s Facebook Group: https://www.facebook.com/groups/718448713398457/

 

FIND US AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

 

For more information about Ros’ Art For The Heart membership visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

 

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

Catch you in the next episode!

This episode is a follow-up to episode 40 where we introduced the 5 ingredients to stepping things up and turning your art hobby into a thriving art business.

 

In this episode, we dive into strategy (ingredient no.3) and the importance of looking at the big picture when building your art business. We chat about how strategic thinking helps both artists in the beginning stages who are building an art business from scratch and also those who are more advanced and feeling the need to review their direction and possibly redirect and carve out a new path.

 

Laura and Ros talk about why it is essential to build an art business which suits your lifestyle, who you are and the future you want to have rather than simply following opportunities. We touch on comparisonitis and the value of staying on your own path.

 

During our conversation, we also explore ways to visualise your future from journaling to vision boards and chats with trusted friends, and we also refer to the various types of art business models available to artists today. Learn more about the business models by tuning into episode 30 “From Starving Artist to Making an Income from Your Art” and download your guide from Ros via the link below.

 

Ros gets ranty about the concept of multiple income streams and their role when building a sustainable art business. Learn more about income streams with Ros’ ‘Make Money from Your Art’ Masterclass - link below.

 

Coming up is goal setting and mentoring, so stay tuned for our next episodes!

 

If you are looking for support and guidance on your artist journey, Laura and Ros both offer mentoring at a range of price points. Don’t be shy - reach out to us via Instagram DMs.

 

PODCAST LINKS:

Join the Artist Evolution Challenge here: https://www.permissiontopaint.co/artist-evolution

 

Get your ‘How to Make an Income for Artists’ guide here: https://www.permissiontopaint.co/resources

 

Join the waitlist for the ‘How to Make Money from Your Art’ Masterclass with Ros: https://www.permissiontopaint.co/resources

 

Listen to Episode 30 ‘From Starving Artist to Making an Income from Your Art’

 

Listen to Episode 40 ‘The 5 Steps to Turn Your Hobby Into an Art Business’

 

FIND US AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

 

For more information about Ros’ Art For The Heart membership visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

 

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

Catch you in the next episode!

This fortnight, we bring you a really enlightening interview with Laeticia Andrac who is an intuitive business coach from the Essential Shift. 

 

In this episode we are talking about how we as artists can pay attention to the moon cycles and how to harness its power to create momentum in our arts practice and business. This will be an episode that you might want to grab a pen and paper for, as it is loaded with really amazing information and tips from Laeticia!

 

We cover what is the best time to be active in our art business and when is a time for rest and reflection. Laeticia shares tips on how to become more present and aware of the moon cycle and start to form a connection with the cycle from a beginners perspective. 

 

On a full moon she suggests it is a good time to release something - a new offer or painting. Laeticia encourages listeners to have a journal and start to take notice on how you feel at different phases of the moon cycle - suggesting the easiest way to start is by connecting with the new moon. 

 

If you have ever wondered how you can maximise your energy output this is the episode for you! Laeticia shares the best time in the cycle to be taking action and setting new intentions.  As well as how to pinpoint the ideal time for you to be resting and letting things process. With this new knowledge you will feel more empowered and confident in your business planning, and how to use the cycle of the moon in your creative practice. 

PODCAST LINKS:

 

Download this FREE beautiful 2023 Moon Calendar for both Northern and Southern Hemisphere: https://www.essentialshift.co/

Essential shift podcast: https://www.essentialshift.co/essential-shift-podcast

 

Laeticia’s NEW book: https://www.essentialshift.co/lightit

FIND US AND FOLLOW US ONLINE!

 

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

 

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

 

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

 

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

 

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

 

Catch you in the next episode!